The Founder’s One Hundred and Eleven — Lifetime Membership to Tracks & Tales
For those who heard the signal early.
A note from Rafi Mercer
Tracks & Tales was never meant to shout. It started as a quiet atlas of rooms, records, and moments where people still choose to really listen.
The Founder’s One Hundred and Eleven is my way of recognising the listeners who believe in that idea early — before the crowds, before the algorithms, before the world decides this is obvious.
If you choose to join, you’re not just buying a membership. You’re helping to build the first journal of the architecture of a listening culture, and I genuinely believe the world needs this.
Being first rarely happens, it can change everything.
Most things grow loud when they want to be noticed. Tracks & Tales has grown quietly — one room, one record, one person listening with intent. The Founder’s One Hundred and Eleven is for the people who recognised the shape of what this could be long before the crowd gathers. A once-only, never-repeated circle of one hundred and eleven names.
This isn’t a membership in the traditional sense. It’s not a subscription, and it isn’t a stack of perks shouting for your attention. It’s a quiet cornerstone: the first layer of belief beneath everything to come.
You’re not buying access. You’re joining the origin story.
What readers already say and have supported Rafi and Team
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“Rafi’s work is the first thing I read with coffee. It’s the only corner of the internet that makes me listen differently.”
— L.H., London
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“I’ve discovered more music and more rooms in six weeks of Tracks & Tales than in the last five years.”
— M.R., Copenhagen
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“It feels like being shown the world’s listening bars by someone who actually lives this, not just writes about it.”
— J.S., New York
What’s included
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Lifetime access
Lifetime access to everything Tracks & Tales will ever publish.
City guides, venue dossiers,The Pour,The Edit, album essays, listening rituals, hidden archives, future print editions — the entire body of work, forever.
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Your name in the ledger
Your name (or initials) will be listed on a permanent page titled The Founder’s One Hundred and Eleven. Discreet, typographic, and calm — a quiet acknowledgement that you were here at the beginning.
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Early access to limited editions
From coffee drops to small-batch merch, collaborations and print pieces, the One Hundred and Eleven hear first. You get advance notice and early windows whenever possible.
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A single gesture, not a renewal
There are no renewals, no tiers and no upsell. One contribution, once. After that, you’re in the ledger — part of the foundation, not just a customer.
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The Annual Mercer Letter
Once a year you’ll receive a private, reflective letter from Rafi — a long note on the year in listening, the culture we’re shaping, the data behind the growth, and what lies ahead.
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Seasonal cue sheets
Three times a year, a private digital listening ritual arrives — curated by Rafi, tuned to season, mood, and time of day. Not playlists for background noise, but maps for deep listening.
Why only One Hundred and Eleven?
Because Tracks & Tales has always belonged to the slow, attentive few. You can only have one first circle. Belief means more when it’s quiet.
When these one hundred and eleven places are gone, they won’t return. This offer will not be repeated. Why 111? It feels intentional, not arbitrary.
A quiet assurance
If the membership isn’t what you expected, just message me. We’ll make it right. This is built on trust, not tricks.
What happens after you join
- You’ll receive an order confirmation email for your records.
- Your name or initials will be added to The Founder’s One Hundred and Eleven ledger page.
- You’ll receive a welcome note and the latest Mercer Letter or a special founder edition.
- You’ll be tagged as a founding member for all future early-access drops and releases.
- From that point on, you’re part of the architecture — no renewals, no extra steps.
In a world rushing to be heard, the first One Hundred and Eleven choose to listen.
Limited to 111 lifetime memberships at $1500.
As each place is taken, the counter moves closer to zero. When it reaches 111, the circle is complete.